Samsung GS4. The Smart Phone Line.
We knew Samsung fans couldn’t wait for the new Galaxy S4. So instead of launching the phone ourselves, we got our fans to launch it for us.
Fans joined The Smart Phone Line through facebook and Twitter.
Every day we sent them new features of the phone.
Fans could jump the line by sharing these features with their friends via social media.
Broadcast live to a 150ft electronic billboard, we turned a virtual queue into a real world line and turned our fans into our media channel.
Samsung. The Smart Phone Line
• Cannes Silver & 3 x Bronze • Gold & Bronze Spikes • Bronze New York Festival • D&AD Graphite Pencil