DRINK DB EXPORT. SAVE OUR BEACHES.
The world is running out of sand.
At the same time, global beer consumption is in decline. So we built machines that turn empty beer bottles into a sand substitute. To save their beaches, we asked New Zealanders to empty bottles of DB Export.
A fully integrated campaign encouraged New Zealanders to do their bit. TV, outdoor, digital – even the labels on the bottles – everything directed drinkers to empty a bottle of our beer.
• D&AD Silver Pencil Impact • Cannes Bronze Promo • Effies Gold, Silver and 3x Bronze • London Awards Gold