DRINK DB EXPORT. SAVE OUR BEACHES.

The world is running out of sand.

 

At the same time, global beer consumption is in decline. So we built machines that turn empty beer bottles into a sand substitute. To save their beaches, we asked New Zealanders to empty bottles of DB Export.

 

A fully integrated campaign encouraged New Zealanders to do their bit. TV, outdoor, digital – even the labels on the bottles – everything directed drinkers to empty a bottle of our beer. 

Simon Vicars Copywriter

• D&AD Silver Pencil Impact • Cannes Bronze Promo • Effies Gold, Silver and 3x Bronze • London Awards Gold

DB Export Beer Bottle Sand

© 2023 by ADAM SCHARF. Proudly created with Wix.com

  • Facebook Black Round
  • Twitter Black Round
  • Instagram Black Round
This site was designed with the
.com
website builder. Create your website today.
Start Now