The world is running out of sand.


At the same time, global beer consumption is in decline. So we built machines that turn empty beer bottles into a sand substitute. To save their beaches, we asked New Zealanders to empty bottles of DB Export.


A fully integrated campaign encouraged New Zealanders to do their bit. TV, outdoor, digital – even the labels on the bottles – everything directed drinkers to empty a bottle of our beer. 

Simon Vicars Copywriter

• D&AD Silver Pencil Impact • Cannes Bronze Promo • Effies Gold, Silver and 3x Bronze • London Awards Gold

DB Export Beer Bottle Sand

© 2023 by ADAM SCHARF. Proudly created with Wix.com

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